New Organic Sourdough Cheerios' product launch
THE PROBLEM: Interest in the cereal category is low and needs a boost with a new product offering Sourdough Cheerios.
THE IDEA: Create a campaign that changes the attitude to reconsider having Cheerios in the house again, as it gives warm and pleasurable feelings, but with more benefits for health.
THE INSIGHT: Sourdough Cheerios has been a crowd pleasure and is still a current trend, considered to be healthier and easier to digest for people with wheat or gluten sensitivity.
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